Become the Most Feared
Leg Locker at Your Gym.

Focused one-on-one no-gi jiu jitsu coaching in Los Angeles for beginners, competitors, and anyone serious about improving with purpose.

Now accepting private sessions in Los Angeles, CA · Virtual coaching worldwide
Instructor at
10th Planet
Trained under
Eddie Bravo
Head coach of
USC BJJ
Private Coaching Programs

Coaching Built Around Your Game.

Every session starts with where you are, what is holding you back, and what you want to build next.

Los Angeles jiu jitsu coach Avi Cohn teaching a leg lock position
01For beginners and newer practitioners

New to BJJ? Take my intro to BJJ session

Clear fundamentals, confidence, and a practical roadmap. Build your base for lasting progress.

Positional awarenessCore escapesBasic submissionsMovement fundamentalsTraining mindset
No-gi sweep during private jiu jitsu coaching in Los Angeles
02For athletes developing specific skills

Build Your Game

Develop specific positions, escapes, passing systems, wrestling, rubber guard, lockdown, or a more connected overall game.

Guard systemsPassing sequencesNo-GiLeg locksWrestling10th Planet systems
Avi Cohn with a competitor holding a MatBeast trophy
03For competitors preparing to win

Compete Smarter

Competition strategy, match preparation, pressure testing, and identifying weaknesses before they become losses.

Match strategyRuleset preparationPressure testingWeakness identificationCompetition pacing
Also available: Private sessions · Small groups · Virtual coaching · Seminars · Competition prep
"I coach the way I wish I had been coached when I was trying to put the pieces together."
— Avi Cohn
Avi Cohn with his coach at 10th Planet HQ
My Story

Built Through Pressure.

I did not begin as a naturally dominant competitor. I experienced difficult losses, including losing my first competition 17–0. Instead of walking away, I became obsessed with understanding why techniques worked, how people improved, and how to build a game through repetition and problem solving.

That process shaped the way I coach today. I understand what it feels like to struggle, plateau, and question what to work on next. My coaching is designed to make improvement less random — by identifying the positions, habits, and decisions that are slowing a student down.

Today, as an instructor at Eddie Bravo's 10th Planet HQ in downtown Los Angeles and head coach for the USC BJJ club, I bring a focused, technical, and purposeful approach to every session. My goal is simple: help you develop real skills, a relentless mindset, and the confidence to perform when it matters most.

Leg lock technique · Avi Cohn
Coach Recognition

Champion of Leg Locks.

Recognized by Eddie Bravo for technical mastery and dedication to the system. My Los Angeles leg lock coaching is built on precision, control, and an encyclopedic understanding of submission mechanics.

"When it comes to leg locks Avi is on top of everything. The latest innovations. The latest in Aoki's. Anything Honeyhole. Avi is our leg lock master here." — Eddie Bravo
The Method

Discipline. Focus. Evolve.

01

Identify

Find the positions, habits, and decisions limiting progress.

02

Isolate

Break complex problems into focused, repeatable sequences.

03

Pressure Test

Apply the technique against realistic resistance.

04

Integrate

Connect the lesson into a complete and usable game.

Investment

Choose Your Training.

Single Private Session
$95 / session
Focused one-on-one coaching based on your goals.
  • Personalized coaching
  • 60-minute session
  • In-person in LA
  • Structured for your level
Book Single Session
Virtual Coaching
$60 / session
Remote technical review, strategy, and personalized feedback.
  • Live video call review
  • Match footage analysis
  • Personalized feedback
  • Technical Q&A
Book Virtual Coaching
Discounts provided for USC students
How It Works

From Interest to Training.

01

Tell Me What You Want To Improve

Share your experience level, goals, and what positions you want to work on.

02

Request A Session Time

Choose in-person or virtual, pick your preferred dates, and submit your request.

03

Receive Confirmation And Next Steps

I review your request and confirm availability, prep details, and location.

No scattered Instagram messages. No repeating the same details. Just a clear path to getting on the mat.

Merchandise

Represent the Work.

Premium training gear I designed myself. Built for the mat, not the clearance rack.

Avi Cohn Jiu Jitsu rashguard
Rashguard$70
Athletic fit · Sublimated print · Premium compression fabric
Sizes: XS – XXL
Request This Item
Avi Cohn Jiu Jitsu fight shorts
Fight Shorts$70
Reinforced stitching · 4-way stretch · No-slip waistband
Sizes: XS – XXL
Request This Item
BUGGING OUT Nogi Shorts
BUGGING OUT Nogi Shorts$75
Reinforced stitching · 4-way stretch · No-slip waistband
Sizes: XS – XXL
Buy Now
@avicohnjiujitsu

Follow Me on Instagram.

Training clips, technique breakdowns, competition footage, and life on the mats.

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Stop Guessing What to Work on Next.

Build a game that fits the way you move, think, and compete.

Book a Session Ask a Question